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craft distillery embraces bitcoin for payments and treasury amid financial challenges

Heritage Distilling, a Washington-based craft spirits producer, has become the first publicly traded spirits company to accept Bitcoin as payment and hold it as a treasury asset. This decision comes amid financial challenges, with a reported $3.43 million net loss in Q3 2024, raising questions about the company's ability to acquire Bitcoin without a profitability turnaround. The move aligns with a growing trend among US companies adopting Bitcoin as a corporate treasury asset, following the lead of MicroStrategy and others.

Heritage Distilling to Accept Bitcoin and Hold as Strategic Asset

Heritage Distilling, a publicly traded spirits company on Nasdaq under the ticker CASK, plans to adopt Bitcoin as a strategic asset and accept it for online payments, pending board approval. CEO Justin Stiefel emphasized the company's innovative approach in the craft spirits sector, recognizing the growing consumer base using Bitcoin. The move follows trends set by other companies, including MicroStrategy, which has significantly invested in Bitcoin to enhance shareholder returns.

corporate strategies shift as companies embrace bitcoin as treasury asset

MicroStrategy's Michael Saylor advocates for Bitcoin as a corporate treasury asset, increasing holdings to 439,000 BTC, despite criticism labeling the business model a "giant scam." Other companies like Marathon Digital and Genius Group are adopting similar strategies, while Microsoft remains skeptical. Shareholder proposals at Amazon push for Bitcoin's inclusion to combat inflation and enhance value.

worksport diversifies treasury strategy by adopting bitcoin and xrp

Worksport, a Nasdaq-listed company specializing in truck accessories, plans to allocate up to $5 million, or 10% of its cash reserves, to Bitcoin and XRP as part of its treasury strategy. This move aims to enhance financial stability and reduce transaction fees by up to 37% on its e-commerce platform. CEO Steven Rossi, a long-time XRP investor, believes in the potential of these digital assets to challenge central banking and provide inflation resistance.
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